Blog Epitaphs? Get Me Rewrite?
Jason Fry~The Wall Street Journal
Blogs will be everywhere in the near-future, but singling them out amid the Internet tumult will seem odd, like talking about one's favorite commerce or community sites as a group. Media companies will use blogs to track fast-moving stories and bring some much-needed attitude and voice to their brands. Corporations will use them for updates and conversations with their own employees or customers. A handful of blog empires such as Gawker Media will create new ones regularly, building brands around the hits and shuttering the misses. And yes, lots of people will build their own blogs to issue family updates, share political views or offer their own thoughts on life.
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