Attention and Sex
Scott Berkun~scottberkun.com
We are information insecure. The compulsion for more is driven by lack of confidence in what we already have. Out of a secret kind of fear we are convinced that the next e-mail or link is better than the one we’re reading now. The result is a private rat race: what does it mean to stay on top of information that doesn’t satisfy? The unspoken dream is to be attention rich. To have enough attention that at any time we’re comfortable digging in to something that we connect with. But if we’re always spending our attention as if it has no value, and we’re attention poor, we don’t have enough attention to spend even when we find the things we’re looking for.
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